By employing both engineering and style, Prada is once again revolutionizing the world of
accessories by bringing the Made-to-Order and customization services of leather goods into the
realm of eyewear.

Letters as well as numbers, hearts, stars, skulls and other symbols will be available to transform
this new Prada product into a personal pair of glasses.

Prada introduces a new engineering mechanism onto the market that unites the technical
qualities of design with modern and personal style. The PradaPrivate glasses, which have a
patent that is registered worldwide, include removable arms that can be personalized in multiple
ways by plugging in two symbol inserts in each arm of the frame. These could vary from the
wearer’s initials to symbol-based inscriptions. Thanks to the uniquely engineered system, which
is based on the idea of a longitudinal metal, one can substitute the detachable symbols on the
arms of the glasses with others purchased at the same time as the glasses or afterwards.