The image - Strong, sketched, linear, glamorous, sophisticated, well-defined. The ideas - An exclusive "techno-ethnic" blend ie. Techno fabrics applied to ethnic shapes and vice versa.

At first glance the Giorgio Armani man who approaches the year 2000 appears sober, deliberately anonymous and super techno.

Only when a creator's style is precise, established and visible, can he challenge conventions.

NATURAL, PURE. INNOVATION IN FABRICS AND CUTS. GIORGIO ARMANI'S SPRING/SUMMER COLLECTIONS OFFER MODERN, PRACTICAL DRESSING FOR MEN IN 2000.

A synthesis of opposites, boldly balanced contrasts: feminine/masculine; simple/complex; refined/sporting. A natural, yet considered focus on contradiction being the essence of what is modern now.

Woman Spring/Summer 2001

The Armani collection for men for Spring/Summer 2001 is a fusion between sense and sensibility; present and future; tradition and modernity. It represents a new concept that is both revolutionary and revolutionised of cut and fit.

Spring Summer 2002

The Giorgio Armani collection for Autumn/Winter 2001 continues to play on opposites and shows a woman who, like a ballerina, is strong yet delicate, ethereal yet precise. A romanticism hints at a life full of wonderful tales and dreams. The fabrics are light and dance over the body. The skirts swing likes sheets of paper twisted into a cone. The flounced trousers move in step.

In Giorgio Armani’s new Autumn/Winter 2001/2002 collection for men every rule is both respected and re-written. The effect is radical and yet subtle, where references to convention indicate that this is a new convention.

Milan, 8th November 2001 – The Pirelli Calendar 2002 will be unveiled today at Whitehall in London and in a first, Pirelli chose to dress the stars of next year’s calendar exclusively in designs by Giorgio Armani.

Embroidered, bedecked with tassels and fringes, combining unconventional materials, beautifully ornate: the new Giorgio Armani handbags exude an unusual aura of craftsmanship with a dash of genuine eccentricity. See how the handles are sometimes clad in plaited velvet, or feature a thick silk cord with tassels. The diamanté logo is a jewel that crowns a jewel.

Emotional and evocative. Giorgio Armani interprets the collection through the narration of a story. A tale which explores the renewed passion for all things precious and refined.

Style, defined as a synthesis of taste and attitude. The knack of dressing in just the right way to suit a given situation, adapting effortlessly to life in the country, in the city or by the sea...